TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kristen Schaal Brings the Pixelated Crazy for Sony Ericsson

From McCann Worldgroup and prodco Caviar LA comes a new round of spots for Sony Ericsson’s Xperia PLAY gaming platform. In March, we saw comedian Kristen Schaal debut as Xperia PLAY’s new emotionally unstable spokesperson, and, as evidenced above, her gaming-obsessed character doesn’t seem to be toning the crazy down any time soon.

The latest campaign for Xperia PLAY focuses on Minecraft, a game that allows players to build pretty much anything using pixels as though they were digital LEGOs. In a contest running through November 7, players can enter on Sony Ericsson’s Facebook page to compete for the opportunity of meeting Schaal in person by constructing the most impressive Minecraft creation. For the nerd who considers crushing on Zooey Deschanel or Lizzy Caplan “too mainstream,” it’s an opportunity that might be too good to pass up.

The spot is a bit of a departure from the series that debuted in March, leaning more toward Schaal’s uncomfortably creepy Flight of the Conchords character and away from the over-the-top gun-loving Satanic spokesperson that we were introduced to seven months ago. But, for those jonesing for some profane bloodlust from Schaal, see another new spot below. Credits after the jump.

agency: McCann Worldgroup
agency location: New York
associate creative director: Mat Bisher, Jason Schmall
group creative partner: Tom Murphy, Sean Bryan
executive business partner: Jeff Geisler
producer: Minnie Tran

production company: Caviar
production company location: Los Angeles
executive producer: Michael Sagol, Jasper Thomlinson
producer: Christine Brown
director: Nick Jasenovec
dp: Jesse Green
production designer: Benjamin Bamps

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!