TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

L.L. Bean Is Up For Grabs

lab_0001_0002_0_img0133.jpg

L.L. Bean is looking for a new agency. That photograph up there is of Leon Gorman, L.L. Bean’s grandson who took over the company in 1960. Chris McCormick is the current CEO, but this picture of Gorman standing beside those iconic boots could not be resisted.

The lucky five in contention for the $30M account include Modernista!, Cramer-Krasselt; GSD&M, Cutwater and McKinney. Isn’t that a weird mash-up? The retailer has used Martin/Williams up until 2005 and then JWT for a brief stint.

Adweek has final presentations due on April 22-23.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!