TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Lady Luck Lands At BBDO West

ladyluck.jpg

“Luck let a gentleman see/
Just how nice a dame you can be/
I know the way youve treated other guys you’ve been with/
Luck be a lady with me/”

BBDO West and PHD West are singing this tune right now. The pair have won creative and media duties for the Harrah’s Entertainment casino and resort properties. AdWeak is reporting an estimated $50 million annual spend on domestic ads. The duo have edged out TracyLocke and media incumbent Horizon Media in Los Angeles. TracyLocke will retain local advertising work. Who knows about Horizon.
“This is category that we’ve wanted to get into, and to get into it with one of the most recognized brands is fantastic,” said Peter Sherman, managing director of BBDO West in San Francisco and Los Angeles.

This follows RPA’s win yesterday of the Mandalay Bay Resort and Casino. The lady is getting around this week, no?

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!