Just days after the Wall Street Journal mentioned Lars Bastholm as the likely next CCO of Ogilvy New York, the agency has now confirmed the news.

Bastholm, who joined O&M from AKQA in March 2009, will partner with Ogilvy New York MD Simon Pearce, and together, they will be charged with collaborating with the business and creative leaders across OgilvyOne, OgilvyAction, Ogilvy PR, RedWorks, and OgilvyHealthworld to “deliver on the agency’s promise of specialist discipline expertise combined with deep integration where clients demand it” according to the announce.

In a statement, Bastholm says that his “focus will remain on creating work that make consumers talk about and fall in love with the brands our clients have entrusted us with. No matter where or how they might encounter those brands.” Bastholm’s promotion, though, is just one of a few notable ones within the O&M camp today as former Ogilvy director of biz dev Lauren Crampsie was elevated to CMO for O&M North America while O&M West CCO Dan Burrier was promoted to chief innovation officer for Ogilvy NA.

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