TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BBH ECD Ari Weiss Talks UNICEF’s ‘Good Shirts’ in Latest ‘Behind the Cube’ Clip

ADC Behind The Cube: BBH’s Ari Weiss discusses “Good Shirts” from ADC Global Network on Vimeo.

Last week, we brought you news of ADC’s “Behind the Cube” video for Student Thesis Gold Cube winner Dani Wolf. This week, ADC has a new “Behind the Cube” installment, featuring BBH New York executive creative director Ari Weiss.

Weiss discusses UNICEF’s “Good Shirts” campaign — which sold t-shirts depicting an item of aid, priced at the amount it cost UNICEF to donate that item — and its unexpected success. As a driving force behind the campaign, Weiss believed “Good Shirts” would be the “conversation piece” of the campaign, building buzz and getting more people to donate. Instead, the idea really took off, and the t-shirts raised around half a million dollars — including the sale of a $300,000 shirt to an anonymous San Francisco buyer. It’s an interesting look at the process behind one of the more buzzworthy Gold Cube campaigns from last year, including a look at some of the excellent t-shirt designs, and an excellent reminder that sometimes even the creatives behind a campaign can be surprised by its results.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!