TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Latest ‘Behind The Cubes’ Highlights Land Rover Work from Marc Sobier

The latest from the “Behind The Cubes” series showcases Y&R New York executive creative director Marc Sobier and his work for Land Rover.

Sobier discusses working with a group of parkour experts in the “Roam Free” campaign, which takes the practice out of its urban environment and into a natural setting. “Roam Free” was designed to promote Land Rover’s “Terrain Response 2″ which “seamlessly adapts to nature.” So Sobier and crew brought on some of the world’s best parkour experts to do their own stunts and exemplify Land Rover’s new feature in as exciting a way as possible. Sobier marvels at the possibilities of advertising, asking, “In what other business do you get to randomly work with a bunch of cool, free running stunt men?”

Behind The Cubes also showcases Sobier’s “Race The Sun” campaign — also for Land Rover. “Race The Sun,” an “interactive suspense film” that mixed in gaming elements. When filming “Race The Sun” Sobier and crew ran into a rather large problem, the sun, thanks to smoke from nearby forest fires, was nowhere to be seen. Instead of giving up, though, the crew kept filming, and they were rewarded with an especially awe-inspiring sunset perfectly suited for the spot.

You can check out “Behind The Cubes: Roam Free” above and stick around for “Behind The Cubes: Race The Sun” after the jump.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!