Update: An astute commenter notes we should have said DDB, not TribalDDB.
“The exit of so many people from DDB’s rudderless creative department suggests, at the very least, that this agency — if it survives — is going to be something far different than the creatively-driven ad agency it was known to be for decades,” said Lazare, who goes on to say that “a few strong leaders with a vision” might have prevented the agency’s demise.
Apparently DDB won’t even go on the record to discuss its fate with Chicago’s most-revered media columnist, leaving Lazare left to cite only anonymous “sources” in his piece.
Earlier this week we reported the layoffs, but numbers are still unknown.
More: We Hear: Layoffs at DDB