PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

LeBron James Drops a New, Nearly Hour-Long Training Video for Powerade

Naming your own training regiment LeBrontime might cause some people to shake their heads, but when the best basketball player in the world offers a window into his personal workout routines, it’s easy to overlook the title. As part of a new push for Powerade Zero Drops, this effort from W+K Portland is essentially the Coca-Cola brand’s response to rival Gatorade’s Chews. In an interesting twist, Gatorade happens to be endorsed by LeBron’s buddy/teammate, Dwyane Wade, and his chief rival, Kevin Durant. But, neither Wade nor Durant have made an effort to sell sugared water by revealing their workouts to the public. LeBron has, tilted-up headband and all.

On Powerade’s YouTube channel, you can watch the full 58-minute video as well as other clips that include teammates and trainers gushing about their guy and/or giving out useful tips. A writer at SportsGrid even decided to list every exercise and the number of reps in the video. They say, to beat the best, you have to train with the best. Now you can. Just don’t hurt yourself trying to relive glory days from high school. And make sure to slip some Gatorade into your backpack before you and LeBron train, because nobody really likes Powerade, right?

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!