During the course of 2009-10, we did our fair share of coverage on Lemonade, the film made by PleaseFeedtheAnimals proprietor and former Arnold copywriter, Erik Proulx. But we’ve somewhat overlooked its upcoming sequel, Lemonade: Detroit, as well as Proulx’s approach to funding and getting word out about the film. It’s been going on for a few months now, but in case you weren’t aware, Proulx has been offering up individual frames of the film for $1, a second’s worth for $24 and a whole minute of Detroit for $1440, giving those who purchase IMDB credit as a producer on the project.
So far, 1,017 producers have funded over 25,000 frames, and until Dec. 31 (that’s this Friday if you’re without calendar), Blue Cross/Blue Shield of Michigan will match every frame you fund. Yes, it’s technically crowdsourcing, but in this case, at least we don’t shudder after saying the dreaded C-word.