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Leo Burnett Celebrates 40 Years in the UK for McDonald’s

Today Leo Burnett’s London office launched a new campaign celebrating the 40th anniversary of McDonald’s arrival in the UK.

The campaign aims to portray the important moments in people’s lives…that just happened to occur at McDonald’s. In “Just Moved In,” (featured above) the most realistic of these scenarios, a family moves in to a new house. After a hard day of moving, they realize there’s nothing in the fridge to make for dinner and head to McDonald’s for a quick meal (which is just fine with the kids).

Other spots in the campaign feature an awkward first date, a rescue meal for a rainy camping trip, and a teen celebrating passing his driver’s test. Leo Burnett doesn’t overreach with the scenarios, instead choosing small moments that compliment larger ones — although the idea of taking a date to McDonald’s does seem a bit of stretch, no matter how young you are.

The broadcast spots are supported by an outdoor campaign “comprised of eight executions which also reminds people that McDonald’s has been there in the background of a myriad of moments all through their lives.”

Credits:

TV Credits:

Client: Alistair Macrow & Stephen Hill – McDonald’s UK

Creative Agency: Leo Burnett

Copywriter: Ed Morris & Andy Drugan

Art Director: Ed Morris & Andy Drugan

Creative Directors: Adam Tucker, Matt Lee, Peter Heyes

Executive Creative Director: Justin Tindall

Agency Producer: Bruce Macrae

Planner (Leo Burnett): Josh Bullmore & Sarah Sanford

Media Agency: OMD

Planner (OMD): Kathryn Armstrong & Chloe Grainger

Director: Pete Riski

Lighting Cameraman: Jean Noel Mustonen

Production Company: Rattling Stick

Production Company Producer: Kelly Spacey

Editor: Eve Ashwell at Cut & Run

Post production: Moving Picture Company

Post Producer: Leianna Campbell

Telecine: Henri Pulla

Music clearances: Jeff Wayne Music

OOH Credits:

Client: Alistair Macrow & Stephen Hill – McDonald’s UK

Creative Agency: Leo Burnett

Copywriter: Ed Morris & Andy Drugan

Art Director: Ed Morris, Andy Drugan, Lance Crozier

Creative Director: Adam Tucker

Executive Creative Director: Justin Tindall

Photographer: Emma Hardy

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