Leo Burnett Dances With The Dragon (Again)

Publicis’ Leo Burnett Worldwide is about to purchase its second Chinese firm, which has remained unnamed. Last year, the agency bought marketing firm Yong Yang as a first step to gaining a toe-hold in the $21B market.

Chairman Tom Bernardin told Reuters that:

“You might see one next week. I have a big expansion plan in China. This market and Russia to me are two markets with immediate, big opportunity for growth.”

Want to makes some guesses? How about Zi Corporation, a mobile discovery and advertising solutions, whose revenue is up 15% and debts way down this quarter? How about outdoor advertising firm VisionChina Media Inc.? Hmm… Chinese web portal Sohu.com? It’s a side step, but the company is huge in the online gaming sector. Their revenue jumped 156% to $84.8 million recently. Who knows?

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.