TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Leo Burnett Dances With The Dragon (Again)

dragon.jpg

Publicis’ Leo Burnett Worldwide is about to purchase its second Chinese firm, which has remained unnamed. Last year, the agency bought marketing firm Yong Yang as a first step to gaining a toe-hold in the $21B market.

Chairman Tom Bernardin told Reuters that:

“You might see one next week. I have a big expansion plan in China. This market and Russia to me are two markets with immediate, big opportunity for growth.”

Want to makes some guesses? How about Zi Corporation, a mobile discovery and advertising solutions, whose revenue is up 15% and debts way down this quarter? How about outdoor advertising firm VisionChina Media Inc.? Hmm… Chinese web portal Sohu.com? It’s a side step, but the company is huge in the online gaming sector. Their revenue jumped 156% to $84.8 million recently. Who knows?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!