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Leo Burnett Down Under Goes (Not So) Overboard

The tagline for this Bundaberg Rum spot reads, “The Thinking Mans Rum,” which makes one think what the French toast they were on when concocting this ditty. The outlandishness of it all makes it funny, and there is a message, but have you ever seen anything like this for a rum? Yea yea, I know you have.

Everybody wants to be crazy; crazy is the hot trend right now and even those who don’t belong on the crazy train are jumping aboard. What just happened to clever, smart creative?

Anyways, the story goes that in 1888, a group of sugar millers faced an overwhelming oversupply of molasses and came up with Bundaberg, which brings us to the idea: What would happen if they applied their thinking to today’s problems? Apparently, an alligator would get shot between the eyes with a blow gun that shoots explosive golf tees, destroying the gator and leaving everyone else to go about enjoying the day. Now you go and do the same.

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