Leo Burnett Thailand’s Non-Trad Outdoor is Neat-o

That’s right we said it &#151 this ad for Proctor & Gamble’s Rejoice Conditioner is neat-o. It’s different, OK? Feel free to dispute effectiveness all day long.

Gizmodo via Business Week (And the beautiful Paola)

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.