Leo Burnett Thailand’s Non-Trad Outdoor is Neat-o

That’s right we said it &#151 this ad for Proctor & Gamble’s Rejoice Conditioner is neat-o. It’s different, OK? Feel free to dispute effectiveness all day long.

Gizmodo via Business Week (And the beautiful Paola)

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.