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Leo Burnett Thailand’s Non-Trad Outdoor is Neat-o

rejoicecomb.jpg

That’s right we said it &#151 this ad for Proctor & Gamble’s Rejoice Conditioner is neat-o. It’s different, OK? Feel free to dispute effectiveness all day long.

Gizmodo via Business Week (And the beautiful Paola)

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Copywriting: Creative Ad Writing

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