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Let’s Wax Nostalgic with ‘One.Mega.Pixel’

Just when we thought we were out, SXSW pulls us back in. This should probably be one of the last remnants, at least on this site, of what was at SXSWi 2012.  If you haven’t heard about this, well here goes. From what we’ve been told, a team from RAPP New York decided to activate four first-generation camera phones and go-a-photoblogging in Austin.

The end result is a Tumblr destination called “one.mega.pixel,” which shows you just how far our little handhelds have come in 10 years. According to the tipster who sent us the link (and who we assume is from said RAPP team), “In an era of apps that recreate nostalgic film quality like instagram, we use old digital technology to create an ‘old filter. Though the 2012 Interactive portion is now in the books, it’s perhaps worth taking a quick peek at some of the grainy goings on this year.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.