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Listen Live: Slate V’s Seth Stevenson on the Google TV Ad Buy

Today on the Menu we interview Slate V’s Seth Stevenson, who talked about a recent commercial ad buy his company made through GoogleTV that landed their Orwellian ad on late night TV &#151 running during Glenn Beck reruns. Click play on the blue widget below, we’re live 9:30 a.m. EST.

See how they did it, here.

Here’s Kiran’s recap of Stevenson’s maneuver: “Stevenson shows how you can infiltrate shows like Glenn Beck’s by building a specifically targeted media campaign from the comforts of home for as little as $100. Whether it’s an informal testimonial for Google TV Ads or not, Slate V’s self-produced spot–which drove people to a website–aired 7 times during overnight reruns of Beck’s show and a total of 54 times on four networks, netting 1.3 million total views in a week’s span. Total outlay? $1,300.”

More:Slate V’s Google Ad Experiment Results in Multiple Fox News Airings

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!