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Listen: ShortTail CEO Explains How to Put TV on Internet

dpayne.pngPutting TV on the Internet is an obvious concept, until you consider how poorly it’s executed. We’re not talking about programs, rather commercials &#151 which former CNN.com general manager David Payne argues can do better than pre-roll.

Payne is the founder and CEO of ShortTail Media (site), which specializes in giving Online publishers a platform for earning revenue through commercials. We’ve seen in all when it comes to Web advertising (well, most of it) and we’re comfortable saying STM’s model is palatable. When the content is right, it’s even mildly enjoyable. At 9:30 a.m. EST, we’ll spend 15 minutes discussing the problems with Web advertising and ways to solve them.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!