TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Listen: ShortTail CEO Explains How to Put TV on Internet

dpayne.pngPutting TV on the Internet is an obvious concept, until you consider how poorly it’s executed. We’re not talking about programs, rather commercials &#151 which former CNN.com general manager David Payne argues can do better than pre-roll.

Payne is the founder and CEO of ShortTail Media (site), which specializes in giving Online publishers a platform for earning revenue through commercials. We’ve seen in all when it comes to Web advertising (well, most of it) and we’re comfortable saying STM’s model is palatable. When the content is right, it’s even mildly enjoyable. At 9:30 a.m. EST, we’ll spend 15 minutes discussing the problems with Web advertising and ways to solve them.

More: Menu

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!