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‘Little Darth’ Copywriter Headed to W+K

Sources familiar with the matter tell us that David Povill, who served as senior copywriter at Deutsch LA for the last year and most notably authored Volkswagen’s “The Force” Super Bowl spot, is headed to Wieden + Kennedy. We’re checking with W+K to see what Povill’s exact post is (and yes, which office) but during his short time at Deutsch, Povill also served as senior CW on other VW spots including “Split Second.” Povill also held copywriter posts at David&Goliath, TBWA\Chiat\Day LA and CP+B during his career.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.