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LL Bean Now Hands Media Account to Idea City

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Having already beaten out the likes of Cutwater, McKinney and Modernista! in May 2008 to take home AOR duties for L.L. Bean, GSD&M Idea City is now replacing Mediaedge:cia to handle the media buying/planning account for the outdoor apparel brand. L.L. Bean though is keeping schtum on its spending.

More: “We Hear: GSD&M Wins Golfsmith Retail Biz

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