LL Bean Now Hands Media Account to Idea City

Having already beaten out the likes of Cutwater, McKinney and Modernista! in May 2008 to take home AOR duties for L.L. Bean, GSD&M Idea City is now replacing Mediaedge:cia to handle the media buying/planning account for the outdoor apparel brand. L.L. Bean though is keeping schtum on its spending.

More: “We Hear: GSD&M Wins Golfsmith Retail Biz”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.