The LA Times reported today about the first-ever sign spinning contest between a bunch of those guys you see standing outside strip malls in the summer heat holding flat signs for Quizno’s or whatever. If you haven’t seen one of these sign-spinners doing their thing, take an extra moment the next time you pass one to revel in the acrobatics.

Local business owners take note: for about $15 an hour you can hire one of these guys to entertain passersby, while at the same time pointing them toward your store. You’ll save money on a billboard and help a college kid buy beer &#151 so naturally this advertising option is a win win.

The company that claims to have pioneered the trend is called Arrow Advertising, which was started…wait for it…by guys who used to stand on corners doing the same job as a sign post.

Click continued to see another spinning clip.

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