TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Lowe Campbell Ewald for SXSW 2014: ‘We’re Moving to Detroit and So Should You’

After a change in leadership and rebrand earlier this summer, Lowe Campbell Ewald is putting their weight behind the bankrupt city they call home: Detroit. Creative Director Iain Lanivich says, “Does it bother us that Detroit went bankrupt? Not really. What matters is that it’s rich in creativity, innovation, and inspiration. So come join us…in defining the future of Detroit.” Next year, Campbell will move 600+ employees to Detroit, though it’s unclear where they’ll be moving from and what other incentives are involved (hopefully a free full body puffer coat for the Michigan winter, at least).

To keep them company, Campbell is encouraging other creatives to make the move, working to spread the word at SXSW 2014. Plus, they’re spreading the word on the street, with “Vote for Detroit” stickers and posters asking Detroiters to support the movement. You can vote for the SXSW panel at VoteforDetroit.com.

Though the infomercial approach is pretty contrived, supporting this seems like a no-brainer. How great would it be to see an exhausted American city transform into an exciting, prosperous place? In any case, I’m curious to get more info from Lanivich in Austin, where this panel might be a refreshing break from jargon-filled showboating.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!