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Lowe Campbell Ewald for SXSW 2014: ‘We’re Moving to Detroit and So Should You’

After a change in leadership and rebrand earlier this summer, Lowe Campbell Ewald is putting their weight behind the bankrupt city they call home: Detroit. Creative Director Iain Lanivich says, “Does it bother us that Detroit went bankrupt? Not really. What matters is that it’s rich in creativity, innovation, and inspiration. So come join us…in defining the future of Detroit.” Next year, Campbell will move 600+ employees to Detroit, though it’s unclear where they’ll be moving from and what other incentives are involved (hopefully a free full body puffer coat for the Michigan winter, at least).

To keep them company, Campbell is encouraging other creatives to make the move, working to spread the word at SXSW 2014. Plus, they’re spreading the word on the street, with “Vote for Detroit” stickers and posters asking Detroiters to support the movement. You can vote for the SXSW panel at

Though the infomercial approach is pretty contrived, supporting this seems like a no-brainer. How great would it be to see an exhausted American city transform into an exciting, prosperous place? In any case, I’m curious to get more info from Lanivich in Austin, where this panel might be a refreshing break from jargon-filled showboating.

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