PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Lowe Tapped to Lead OgilvyOne Chicago

After just an eight-month stint as EVP/MD for Starcom MediaVest’s Performance Marketing division, Dasher Lowe has headed elsewhere, joining up with Ogilvy Chicago as managing director of its OgilvyOne team. Lowe, who assumes his new post effective immediately, will focus on biz growth via CRM, digital and direct marketing efforts.

Prior to OgilvyOne and SMG, Lowe, currently also a board member of the Chicago Association of Direct Marketing, spent the majority of his career at Draftfcb Chicago (nearly 20 years). During his tenure at said agency, Lowe held a few  senior-level positions including, EVP, managing director and SVP of its CRM and direct disciplines.

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!