Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and start performing an impromptu concert full of Macklemore’s signature exuberance and corny hand movements. The riders on the bus start dancing and feeling the music – the bus driver even starts clapping on (probably fake) closed circuit footage.
I’d probably react the same way if Macklemore came on the crosstown bus. But you know how I know it’s not real? Because if anyone came on NYC public transportation with a boombox and started making noise, there will undoubtedly be at least two people who hate it and tell them to shut it off before they turn into depressed and sarcastic versions of the Hulk.
But whether it is real or not, the question everyone wants to know is: where is Ray Dalton? Credits after the jump.
Chief Creative Officer: John Norman
Senior Art Director: Jenn Tranbarger
Senior Copywriter: Anne Sanguinetti
Account Director: Michael Peditto
Account Supervisor: Daryl Conui
Assistant Account Executive: Alex Belliveau
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Senior Business Affairs Manager: Mimi Hirsch
Group Planning Director: Rad Tollett
Associate Director, Communications Strategy: Ian Carey
Director: Geordie Stephens
Producer: Jeff Tanner
Director of Photography: Stefan Czapsky
Editor: Chris Hafner
Editor: Jacob Kuehl
Assistant Editor: TJ Lasure
Executive Producer: Josianne Cote
Producer: Sasha Grubor
Producer: Lauren Cascio
Mixer: Ryan Sturup
Asst: Hermann Thumann
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