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Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus

Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and start performing an impromptu concert full of Macklemore’s signature exuberance and corny hand movements. The riders on the bus start dancing and feeling the music – the bus driver even starts clapping on (probably fake) closed circuit footage.

I’d probably react the same way if Macklemore came on the crosstown bus. But you know how I know it’s not real? Because if anyone came on NYC public transportation with a boombox and started making noise, there will undoubtedly be at least two people who hate it and tell them to shut it off before they turn into depressed and sarcastic versions of the Hulk.

But whether it is real or not, the question everyone wants to know is: where is Ray Dalton? Credits after the jump.

Chief Creative Officer: John Norman

Executive Creative Directors: Fabio Costa, Patrick O’Neill

Creative Directors: Bob Rayburn, Rick Utzinger

Senior Art Director: Jenn Tranbarger

Senior Copywriter: Anne Sanguinetti

Account Director: Michael Peditto

Account Supervisor: Daryl Conui

Assistant Account Executive: Alex Belliveau

Executive Director of Integrated Production: Richard O’Neill

Senior Producer: David Hoogenakker

Director of Business Affairs: Linda Daubson

Executive Business Affairs Manager: Lisa Lipman

Senior Business Affairs Manager: Mimi Hirsch

Group Planning Director: Rad Tollett

Associate Director, Communications Strategy: Ian Carey

PRODUCTION CREDITS

Tool N.A.

Director: Geordie Stephens 

Executive Producers: Brian Latt, Oliver Fuselier, Danielle Peretz, Dustin Callif

Producer: Jeff Tanner

Director of Photography: Stefan Czapsky

CUTTERS EDITORIAL

Editor: Chris Hafner

Editor: Jacob Kuehl

Assistant Editor: TJ Lasure

Executive Producer: Josianne Cote

Producer: Sasha Grubor

PLAY SOUND

Producer: Lauren Cascio

Mixer: Ryan Sturup

Asst: Hermann Thumann

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