Will worlds collide if there are two chief creative officers at one agency? Probably not, but anyhow, that’s the new structure at OgilvyOne New York, which has just brought on Alfonso Marian to serve as CCO alongside Mat Zucker, who has held his title at the agency for over two years.
Marian joins from Shackleton in Madrid, where he served as executive creative director for seven years and picked up awards for his work on campaigns for pay TV channels in Spain, PSAs and pro-bono projects in the process. Prior to that, the creative spent ten years at what would become CP Proximity BBDO, moving up from senior art director to ECD during his time there. Marian’s new boss, Ogilvy North America CCO Steve Simpson says, “Alfonso is an important addition to our creative leadership, and his hiring is one of the successes of our ongoing and aggressive talent strategy.”