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Martin Adds New SVP/CD

Just over a month after its “creative restructuring,” the Martin Agency is adding another CD to the fold, namely Fabio Costa. Who’s that, you ask? Well, Costa has been an agency creative for about 15 years now, spending six years as a creative director at Almap BBDO and helping set up the agency’s interactive department before taking on CD posts at Blast Radius, OgilvyOne and Cutwater (where he spent nearly three years and worked on accounts such as Ubisoft, Ray Ban, Disney and Motorola).

Most recently, Costa was a creative director at Ogilvy Paris, where he was responsible for the Perrier and Louis Vuitton work. As for why he’s joining Martin, Costa pins it on the leadership. In a statement, the creative says, “Throughout my career, I’ve had the opportunity to work with some great creative minds. But with John Norman and Mike Hughes at the same agency, I feel like this is the perfect place to be. I’m extremely excited about what lies ahead here, and about all that I will learn as a part of this already strong team.”

Costa began his advertising career in Brazil and during said time there, he helped Almap BBDO win prizes including an Interactive Grand Prix at the London International Awards and a Gold Cyber Lion at Cannes.

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