Just over a month after reuniting with Timberland, Richmond, VA’s own The Martin Agency has won AOR duties for Berkshire Hathaway-owned paint manufacturer, Benjamin Moore. According to a statement from the paint brand’s CMO, David Melançon, choosing Martin, which will be tasked with handling North American creative as well as U.S. media buying/planning for BM, wasn’t too difficult. “… We wanted a partner who is highly collaborative,” he says. “It didn’t take much convincing for us to see that Martin is an ideal fit for us and has a proven track record of integrity and creativity.”
In making its decision, Melancon adds that Benjamin Moore opted to meet “quietly with a select few agencies, spending ample collaboration and brainstorm time with the strategic and creative teams” instead of going through the normal review process. According to the parties involved, Martin Agency, which takes over for Mullen on the Benjamin Moore biz, is already working on a print campaign for its new client that will debut this month as well as a full campaign that will roll out later this year.