PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Martin Nabs Norwegian

After a four-month review process, Norwegian Cruise Line has picked The Martin Agency as its AOR. The Richmond, VA-based operation, which of course counts Geico and Expedia as clients, beat out Grey and McCann NY as well as incumbent GSD&M. In a statement, Maria Miller, Norwegian Cruise Line’s SVP of marketing, says, “We were looking for an agency partner to help us create brand desire for our unique proposition in a highly engaging and relevant way. The Martin Agency impressed us with their creative and thoughtful approach to our brand.”

The first work from the agency is set to launch “later this year” and billings were undisclosed.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!