Word on the street is that Martin Williams lost the Cellular South account this past Friday. They’ve held the business since March 2007. Cellular South is known to be a notoriously difficult client, so maybe that’s all this is – a difficult client moving on. We’ll have more details for you later today.

What is clear is that the agency recently suffered a round of layoffs and that shop is holding onto somewhere around nine accounts including the pro-bono MediaWise, Payless, the low billing Timberwolves versus the $40M Hoover account.

What we also know is that the rumors circulating that Martin Williams will be merged with BBDO Minneapolis per an Omnicom mandate are totally false. Repeat, totally false. The agency has not totally lost the plot.