Martin’s Collins: Unit Spins Off
Three years after Martin Agency president/CCO Mike Hughes (pictured) transferred ownership of the agency’s design/brand unit Collins: to Brian Collins and his partners.
Collins:, which handled Microsoft Store and the launch of The Alliance for Climate Protection campaign with Al Gore alongside Martin, will move to its new Union Square office in September.
In a statement, Collins says, , “We’ll continue that mission even more so as we’ve made a new strategic decision–to cap our client roster at nine. We believe this discipline will have a number of great benefits both for our people and, especially, for our clients. But most importantly, it signals what our main concern has always been and will continue to be: concentrated, game-changing creativity.”
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