MC Media = Draft + Initiative + Kinetic + $400M

MillerCoors (nee SAB Miller and Molson Coors) has decided that their advertising agency of record will be a trio of ad shops: Chicago-based Draftfcb, Initiative and Kinetic in New York to form… Drum roll please? MC Media.

MillerCoors will soon be headquartered in Chicago, by the way. The entire business is valued at $400M. That’s a lot of dough for the Chicago shops and a lot jobs for the city itself. And Chicago most certainly needs all the help it can get right now.

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