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McCann Gears Up For A Microsoft Fight


While McCann has the title of “lead agency” on the Microsoft business. Right now, you are probably snickering into your morning coffee at the term considering the brand engages quite a few shops on its business these days: Crispin Porter + Bogusky, Razorfish and more recently, JWT. And those are just the ones above the board. Who knows who is doing little assignments here and there?

Microsoft has recently put these agencies in a dog pit to face off for the brand’s nameless, faceless new mobile application. Our guess is that this mysterious piece of business is Windows Mobile 7 or The Windows Marketplace (the new app store for people running Windows OS on their mobile phone), since PR agencies are currently engaged in a pitch for those accounts. Let the games begin, but perhaps, McCann might want to consider this as a warning shot from the brand. According to Adweek, “Kevin Turner, Microsoft’s chief operating officer who joined the company in August 2005, is not a proponent of a single agency partner and has pushed for bringing in other shops.”

This reminds us of when McCann was forced to fight for project from their other long time parter, Intel, back in November. Just three months later, the entire account was moved to Venables, Bell and Partners. Stick and move McCann and keep your left up while you’re at it.

More: From JWT To The Pond

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