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McCann Launches ‘Gator Golf’ for Zurich Insurance

Zurich Insurance is launching “Gator Golf,” an online video tutorial series, created by McCann Worldgroup, instructing golfers on how to deal with playing in close proximity to alligators.

The series was created to build buzz around the upcoming PGA Tour, Zurich Classic of New Orleans, where an alligator famously wandered onto the course during last year’s games. While not everyone finds alligators on the golf course a laughing matter, the series is tied to the larger “For Those Who Truly Love” brand platform, the idea being that those who truly love golf won’t let an alligator on the course stand in their way.  The “Gator Golf” series features “golfing and alligator expert” Jim Shanks offering up absurd solutions to gator-filled golf course problems. In the above video, for example, he recommends turning around and driving left-handed so that the gator behind you is “out of sight, out of mind,” while adding that if you’re attacked you should follow course etiquette and “die quietly.”

Gator Golf” is the social component of a larger integrated campaign including TV, print, online advertising and a microsite, and will appear on YouTube and on saud microsite in the lead up to the tournament, which takes place April 24 – 27.

Of course, when we read “Gator Golf,” we can’t help but think of this…

Credits and more of Jim Shanks and “Gator Golf”:

Credits:

Client: Zurich Insurance

Agency: McCann Worldgroup

Global Creative Director: Miguel Bemfica

Creative Directors: Lee Tan, Rachid Ahouiyek

Art Director: Cristina Caballero

Copywriter: Pedro Piqueras

Account Directors: Petra Stachiowiak, Grace Hon, Marina Specht

Account Planner: Wolfgang Eigner

Agency Producer: John Cheesemore

Directors: Lee Tan, Rachid Ahouiyek

Production Company: Stink

Editors: Alex Hagon, Josh Mallalieu, Circus

Post Production: Big Buoy

Sound Design: Dan Weinberg, Greek Street Studios

Media Planning: UM

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