It sure didn’t take long for McCann Erickson to welcome Mike Parker to the fold. Just days after splitting from Tribal DDB San Francisco, the exec is officially taking on the role of chief digital innovation officer. Parker, who continues to work out of the Bay Area, will serve McCann’s North American operations in his new post. Regarding Parker, Hank Summy, McCann North America president, says in a statement, “His charge is to build specialist digital capabilities and talent into the very core of McCann, so that digital story-telling is integrated into everything we do, woven into the creation and execution of all brand ideas, and is an integral part of our environment.”
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!