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McCann Produces Launch Spot for Verizon Small Business

Talk about a weird arrangement. Sources tell us that even though Verizon Wireless basically shifted most of its account over to McGarryBowen last year including small business, the telecom giant was still interested in seeing what its former agency, McCann NY, was capable of producing for the aforementioned category. The end result is this launch spot that stars an entrepreneurial young lady named Susie and showcases Verizon’s suite of small business tools. From what we hear, the brand dug it. See if you agree. Credits after the jump…


Agency

McCann NY

Creative
George Dewey – ECD
Dan Donovan – GCD
Marco Cignini – GCD

Production
Jessica Coccaro – Producer
Michele Ferone – Director of Verizon Production

Frank Todaro – Director
Moxie Pictures – Production Company
Robert Fernandez – Executive Producer
John Zilles – Director of Photography
Laura Helfin – Line Producer

Gavin Cutler – Editor
Mackenzie Cutler – Editorial Company

Fergus McCall – Colorist @ the Mill
VFX @ the Mill

Music “I Want Candy” by the Bow Wow Wow

Audio Engineer/Sound Design – Steve Rosen @ Sonic Union

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