Casting the perfect dead overweight corpse can’t be easy. If you’re the Physicians Committee for Responsible Medicine, the extra effort is worth it. Heart disease, death and a mourning wife: all because this guy literally couldn’t put down his cheeseburger.

This spot from the PCRM titled “Consequences” will debut this week in Washington D.C. during The Daily Show and local news broadcasts before playing in other markets across the nation. Referring to fast food-induced heart disease as a citywide “epidemic,” PCRM spokesperson Susan Levin accuses Big Macs and other assorted fatty McDonald’s menu items of “literally breaking our hearts.”

Will McDonald’s answer with a lawsuit? Does the spin on the “I’m Lovin’ It” slogan count as parody? Finally, how funny will The Daily Show‘s audience find the PSA? Stay tuned.

More: “Leo Burnett’s Newest McDonald’s Spot Is Just Too Adorable”