TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

McGarryBowen Loses Piece of Pfizer to Digitas

Eighteen months or so after losing a piece of the Viagra business to R/GA, Digitas has realigned with Pfizer as sources familiar with the matter confirm that the latter agency has been handed AOR duties for the Chantix (aka Varenicline) business. The account for the smoking cessation drug had previously been handled by McGarryBowen, which took over for McCann in early 2009 (as we know, it wouldn’t be the last time we’d see this happen in ’09). Pfizer hasn’t responded as of yet to our request for comment.

Update: We’ve been told by tipsters that Chantix is now being handled by Digitas HEALTH, which has already been working on the digital part of the account.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!