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McGarryBowen’s Super Bowl Spot for Pizza Hut Features ‘Professional Baby’

In other pizza-related campaign news, what is a professional baby? How does one go about becoming a professional baby? At what point does an amateur baby turn professional? These and other questions come to mind after watching mcgarrybowen’s “Baby Waterskiing” spot from their #GoForGreatness campaign.

The YouTube inspired spot, which Whitehouse Post editors Tim Warmanen and Carlos Lowenstein sliced together for Pizza Hut’s YouTube-inspired “Go For Greatness” Super Bowl campaign (which also features the spot “Grandma Drummer”) shows several seconds of a baby named Ryder waterskiing before flashing the warning “Do not attempt. Professional baby.” At this point it becomes hard to pay attention to the rest of the ad, which promotes Pizza Hut’s new hand-tossed pizza, because how you can you not dwell on the “professional baby” disclaimer? The 30 second ad ends by inviting viewers to “Upload your greatness” to Pizza Hut’s YouTube page. Especially if you have a professional baby in the house. Stick around for “Grandma Drummer” and credits after the jump.

Credits:

Client: Pizza Hut
Campaign: “Go For Greatness”
Length & Version: :30

Agency: mcgarrybowen
GCD: Doug Behm
CD: Todd Brusnighan
Art Director: Carolyn O’Reilly
Copywriter: Jackie Suert
Producer: Justin Lee

Editorial Co.: Whitehouse Post
Editor(s): Carlos Lowenstein (“Baby Waterskiing”), Tim Warmanen (“Grandma Drummer”)
Post Producer: Dawn Guzowski
Executive Producer: Dan Bryant

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