PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

McKinney Takes a Stand Against Amendment One

It looks like North Carolina’s controversial Amendment One, which goes up for vote Tuesday, May 8 and is aimed at banning same-sex marriage, is provoking plenty of agency reaction in the “Old North State.” We already mentioned one Winston-Salem shop’s efforts to encourage NC residents to vote against the proposed amendment, and now The Pitch stars at Durham, NC’s McKinney are getting involved in the action by launching their own initiative called “Vote Against One.”

A few staffers including McKinney CCO Jonathan Cude and GCD Ellen Steinberg have launched the “Vote Against” campaign as part of the agency’s Ten Percent program, which encourages employees to devote 10 percent of their time on projects unrelated to client business. Anyhow, the folks involved came up with a series of printable images which reflect their view that Amendment One also “steals legal protection from children, seniors and victims of domestic violence.” You can check out credits and a few larger images after the jump to get an idea and visit the Vote Against One site if interested.


Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Director of Interactive Production: Nora Mishriky
Interactive Producer: Jesse Wright
Programmer: Scott Gaston
Print Producer: Lisa Bentley
Studio: Wade Lewis

 

 

 

 

Mediabistro Course

Google AdWords

Google AdwordsStarting December 1, learn how to create an effective Google AdWords campaign for your brand! In this course, you'll learn how the fundamentals of AdWords including how to read the dashboard, monitor and optimize your campaigns, and what to look for to improve your results. Register now!