TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

MDC Acquires Majority Stake in Anomaly

Miles Nadal & Co.’s acquisition spree continues as MDC Partners has now nabbed a majority partnership stake in Anomaly, the seven-year-old New York/London shop that counts clients such as Converse (recent work here), Umbro & Cole Haan, Budweiser, Sony, P&G, Pepsi, Motorola and Diageo.

With the acquisition, MDC plans to establish Anomaly bases in China, Brazil and mainland Europe. The latter shop’s co-founder, Carl Johnson, explains the reason for the deal in a statement, saying, “Given the degree of independence we have all become used to, it was essential that we are ‘fuelled’ not ‘controlled’ – MDC not only understands this but embraces it. Their ability to help foster growth while maintaining an entrepreneurial spirit is incredibly important to the culture of Anomaly and consequently, makes MDC the perfect partner for us.”

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now!