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MDC Takes Majority Stake in Laird+Partners

It feels like a six-degrees game, but nonetheless, Miles Nadal and his MDC crew have taken a majority interest in NYC-based, fashion-focused shop Laird+Partners, which handled Gap at one point as did CP+B of course, so we’re sure you get the connection. Anyhow, Laird, which was founded in 2002 by Trey Laird, counts clients ranging from Donna Karan to Vera Wang but has also stepped out of the fashion box by working with the likes of Hilton and Dr. Pepper.

Laird’s namesake and founder sings his new parent company’s praises in a statement, saying, “”They have an entrepreneurial independent spirit that greatly mirrors our own vision. Our success in blending strong strategic brand building with high impact visual style for our clients can be significantly enhanced through this partnership with MDC. Additionally, we now have the appropriate firepower behind us to continue to deepen our capabilities beyond the luxury and fashion categories to create a formidable presence abroad.”

 

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