TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

MDC’s Second Acquisition Announce in as Many Days: Plaid

humongologo.png

The agency known as Plaid will from here-on-out be known as Humongo, which according to UrbanDictionary means “Really really really huge!” The shop announced its acquisition by Norwalk, CT based SourceMarketing earlier today. That agency is owned by MDC Partners.

Just yesterday MDC announced it has purchased south Florida’s TEAM Enterprises, an experiential firm that services Fortune 100 clients.

“We’re pretty stoked,” the agency announced on its blog &#151 brandflakesforbreakfast. “We’ll now have the resources to grow like never before. We’ll have access to affiliate agencies that provide our clients what we can’t. Imagine a small digital creative agency with the keys to the big guys. That’s Humongo.”

You know Plaid, err, Humongo, from their tours-de-America in a van. The annual trip was called PlaidNation but will from here on is called HumongoNation. This is their video about the changes.

Meet Humongo from Humongo on Vimeo.

More:MDC Acquires South Florida Experiential Marketing Firm

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!