TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Media Beat: Abbey Klaassen Takes on Offensive Ads

If you peruse AgencySpy on a given day, you’ll realize advertising has a favorite fall-back when it comes to eye-catching campaigns: T&A. So, what’s it like as a woman covering a somewhat sexist industry? For Advertising Age‘s executive editor Abbey Klaassen, it’s pretty simple: if advertisers are offensive, call ‘em out.

Watch the second installment of our Media Beat interview to hear how Klaassen transitioned from Ad Age‘s digital to executive editor and get her tips for freelance writers looking to score a byline in the trade pub.

PART 1: Media Beat: Abbey Klaassen on the Future of Super Bowl Ads

PART 3: On Wednesday, Klaassen gives tips to advertisers looking to fend off competition from Google.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!