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Meet Smirnoff’s New Global Nightlife Ambassador

Diageo’s fairly inexpensive vodka brand has tapped none other than Madonna to take part in what’s dubbed the “Nightlife Exchange Project,” which has the pop goddess trying to find the best dancer for her next tour. The 53-year-old Material Girl says in a statement, “What attracted me to the Smirnoff Nightlife Exchange Project is the combination of participating in the celebration of nightlife around the world and the opportunity to discover the world’s best unknown dancers. The best dancers are always in the clubs looking for the most original experience, just like Smirnoff is doing.”

Facebook users from 50 countries ranging from the U.S. to Argentina to Vietnam are invited to participate and show off what makes their local nightlife scene tick as well as dance their asses off via a 60-second clip. Go here for more info about the competition, which runs through October 10 and, who knows, maybe Madge herself will play judge and jury on how you groove. Alright, guess it’s time to dust off our Kid ‘n Play routine.

 

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