The short video, entitled simply “Pitch Videos” gives you an idea of all the mishigas that can go into a pitch. When you have no budget, “friends become ‘actors,’” and “household items become props.” Benna admits feeling responsible for all the crazy shit he puts his friends through for these pitch videos, especially when (as in the clips featured here), they don’t get the job. What kind of crazy shit, you ask? Getting punched in the face while wearing a horse mask, mop-wearing, eating shoelaces, and motor-boating a rubber band, to name just a few.
If you want a better look into the creative process that goes into advertising, or you just like watching people do ridiculous things, then this video is definitely for you. It’s an entertaining 1:45 and really speaks for itself. Enjoy.
- FCB Chicago Helps Grandma 'Shop Like A Boss' for Kmart
- Van Damme Sculpts Ice Bar for VCCP, Coors Light
- McCann & MRM Taps Craig Robinson for Verizon
- The Brooklyn Brothers Brings Back Jason Sudeikis for NBC Sports