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Merkin, Rolfe Move On from CP+B

Nearly two years after rejoining Crispin Porter + Bogusky’s Miami office soon after the shuttering of his agency Toy, Ari Merkin (pictured) is leaving the agency to reunite with his old Toy co-conspirators in a consulting role with CP+B parent company MDC Partners. In addition, director of integrated production Dave Rolfe, who had been with Crispin for nearly five years, is leaving the agency for a post at BBDO New York. Read the full statement from CP+B CEO Andrew Keller below:

“Ari Merkin is moving from CP+B and will be consulting with our holding company, MDC Partners where he will be reunited with his former partners from TOY, and current MDC executive management principals Anne Bologna and David Dabill. We are grateful for all Ari has contributed to CP+B and look forward to seeing him flourish in all of his future endeavors.

Additionally, Dave Rolfe is leaving CP+B to join BBDO, NY. We are truly appreciative for all of his meaningful contributions to CP+B. We will not be replacing his role as Director of Integrated Production, however, we will be announcing a new Director of Video Production in the next few weeks.  The Integrated Production Department has incredibly strong leadership within each group and we think this system accurately reflects the current needs of the agency and our clients. Tiffany Rolfe, Dave’s wife and an Executive Creative Director will be staying on at CP+B, continuing as a lead of our LA office, but will eventually be based out of New York with our Global Strategy Officer Suzanne Powers and others based in New York. We are pretty sure we will still be seeing quite a lot of Dave and we remain great friends.

Andrew Keller
CEO
CP+B”

Update: Rolfe is expected to make the move from Los Angeles and join up with BBDO NY as director of integrated production in March.

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