PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Michael Caine Stars, Bores in New Ad for Sky Broadband

Michael Caine makes what is, to the best of our knowledge (feel free to chime in if you know better), his UK commercial television debut in a new ad for Sky Broadband, a unit of Rupert Murdoch-owned broadcasting conglomerate, BSkyB. Unfortunately, it’s not exactly something to write home about.

The rather blase spot features the famous British actor touring a lighthouse that is for sale and centers around Sky Broadband’s free wi-fi booster that “makes your signal reach up to 100% further,” a selling point for Caine. It’s unfortunate that Caine’s talents weren’t better utilized (someone resurrect Alfie, or hell, even Alfred for that matter), as the writing falls flat and the acting — aside from Caine’s, obviously — is strained and unnatural. The ad feels very familiar (in a “not another one of these” kind of way) and is, ultimately, extremely forgettable. I’ve pretty much already forgotten it, and I just watched it several times. Stay tuned for brief credits after the jump. Creative Director: Barry Skolnick
Brand Marketing Controller: Carli Farmer
Brand Director: Lyssa McGowan

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!