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Michael Goldberg Named CEO of Zimmerman

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Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year.

“I know how to grow retail business, and Michael is a master at using our proprietary tools and the tools of advertising to help accelerate that growth,” Jordan Zimmerman said in a statement. “The magic formula between us has always been our mutual respect — and our having the courage to occasionally collide.”

“The world has changed with tech and data and the most dramatic impact is on the retail landscape,” Goldberg added. “The first thing to do is to meet that vision of being the best retail agency and giving people the vision and tools to evolve what they do.”

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