TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Microsoft Rips Off Arcade Fire, Doesn’t Do a Very Good Job

By now, the Aracade Fire’s epic anthem “Wake Up” is as much of a part of the band’s album Funeral as it was last year’s Super Bowl on CBS coverage and the emotional trailer for 2009′s Where the Wild Things Are. Whereas Viacom and Warner Bros. respectively saw the advantage in paying for the rights to the song, Microsoft decides it’s just not worth the effort to go through all that work.

So, hey, why not just have some studio musicians shift “Wake Up” a few frets higher on the guitar, keep the same rhythmic patterns, and invite people to chant under it? It’s basically the same as using the actual song, so why not? Also, this time the Arcade Fire won’t get the opportunity to donate the proceeds from licensing out the song to some dumb charity like they did with that money from the Super Bowl. Everyone (read: Microsoft and Bing) wins.

Really, guys? This is even worse than Yahoo!’s dumb Vampire Weekend rip-off from a few weeks ago. Is this laziness? Is this uncreative thinking? Is this just simple economics? With companies like Facebook and Groupon being valued at $50 billion and $15 billion apiece, you would think that even companies on the fringe of this “new tech bubble” have disposable enough income to purchase some indie band’s song. Maybe the tech-bubble doesn’t actually exist, or maybe Bing and Yahoo! should just give up and admit that the war’s over, and Google’s won.

For comparison, here’s AF’s “Wake Up.”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!