TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Modem Alum Effik Lands at R/GA

A month after parting ways with Publicis Modem (like many others before him), Tony Effik has found a new gig as managing director of R/GA’s media & connections department. What does that mean, exactly? Well, Effik will obviously be involved in helping grow the agency for the digital age’s media capabilities and he will also work with R/GA’s digital, strategy and creative teams to integrate paid, owned and earned media for clients.

During his time at Publicis Modem, Effik worked on both sides of the pond, first as chief strategy officer in London for nearly four years then as SVP, strategy & analytics in New York for just over a year. During his career, he’s also had planning gigs at both JWT and M&C Saatchi’s London offices.

 

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!