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Monday Morning Stir

-LinkedIn is currently testing a new homepage layout. link

-NYC shop YARD unveiled a new brand identity/ad campaign for Perry Ellis (example above).

-WPP’s Media Innovation Group has expanded into Asia and will be led by a former Innocean business director. link

-Here’s a look into AB-InBev’s digital strategy. link

-PHD nabbed the Farmers Insurance media biz. link

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!