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Monday Morning Stir

-Jeff Goodby and Cindy Gallop are among the notable names sharing their thoughts on 2013′s best and worst ads with The Wall Street Journal. link

-Well, it’s still holiday season after all so why are 2,000 Santas running through the streets of Belgrade? Well, not just to celebrate the upcoming Serbian Christmas on Jan. 7, but to raise money for children who suffer from a rare skin disease called epidermolysis bullosa (above). link; link

-What will it take for content-focused agencies to dominate their traditional peers? link

-Apple CEO Tim Cook reduced 10 percent of his own pay due to Apple’s underperforming stock price. link

-According to eMarketer, total U.S. media ad spent will reach $171.33 billion by year’s end, up $6 billion from 2012. link

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